Pornography Essays (2564 words) - Pornography,

Pornography Pornography, otherwise defined as vulgarity and obscenity, is an issue that has and will continue to call upon much debate. While there are many people who see pornography as degrading, sinful, and disgusting, there is also a large amount of people who see it as a turn on, a form of sexual expression, and entertainment. Websters Dictionary defined pornography as merely the depiction of erotic behavior (as in pictures or writing) intended to cause sexual excitement. Yet there is still the everlasting question which is does pornography serve a real purpose, and if so what purpose it that? continues. I happen to acknowledge pornography with only a few minor glitches. I dont believe in cens oring pornography, yet analyzing pornography that is already censored. Pornography is censored in the way in which it portrays the sexual desires and pleasures of women. In preparing to write this report, I sat down with a group of my peers (mixed genders) and watched five pornographic films. It was unfortunate that I must report that in all of the five movies, not once did I, nor any of my friends see a woman being sexually gratified. In every movie, the man would finish and the sex would come to an end. The women seemed like they were enjoying it, but were they really? As Andrea Dworkin describes it, women are made to smile, women arent just made to do the sex acts. We are made to smile. (Stan, 33) Pornography claims that it is showing two people enjoying sex. Two people who have chosen to be there and who get pleasure out of it. However, to me it seems that pornography itself is buying into censorship. BY not honestly showing the female side to sexual desires and pleasure, pornography is in itself being censored. It is not the act of sex and sexual promiscuity that I find offensive at all about the industry. It is actually the masking of an entire genders sexual likes and dislikes that I find offensive. The message this is sending out is that women enjoy having sex with a man until the man is finished, and then there is no need to continue till the woman is also sexually indebted. The issue of censorship and pornography is split into two parts. There are the people fighting to censor pornography by banning it, and we have people that argue that by banning pornography, the consequences would proceed to be an infringement on their rights to free speech and equality. What I believe is that both of these issues are brought about in the wrong way. The group that is arguing to ban pornography all together is using their freedom of speech to ban someone elses. I find it hypocritical and unjust. At the same time, however, the pro-pornography group is also being duplicitous in the sense that they are claiming to fight against censorship, when they themselves are defending something that is already censored. From a womans perspective, there is a significant amount of dispute surrounding the porn industry. The anti-pornography feminists were interested in making the streets safe for women by means of punitive and far reaching legislation against pornography (Schwartz s rights. I think that these women are being exposed to things that no one would want to be exposed to. They are battered and beaten in front of cameras, with their things hanging out all over the place. Said Mrs. McManus, who lives next door to me. She is an ultra conservative woman who fully disagrees with the mere prospect of porn. Another argument on the behalf of the feminists says that men exposed to sexually explicit material and entertainment were likely to become sexual victimizers. (Schwartz & Rutter p. 181) It is believed that those in favor of banning pornography feel no support from the government. Those law makers are doing nothing to help get rid of that smut that is going around. Cant they see that this

A Funny Thing About William

A Funny Thing About William A Funny Thing About William A Funny Thing About William By Maeve Maddox US Social Security records indicate that the five most popular boys’ names in 1915 were John, William, James, Robert, and Joseph. In 2014, the top five were Noah, Liam, Mason, Jacob, and William. Not only has William remained a popular given name for 100 years, it has become doubly popular with the newcomer Liam. Liam is another version of William. Of Germanic origin, William is a compound of the Old German element vila, â€Å"will† or â€Å"resolution,† and helm, â€Å"helmet.† The name can be translated as â€Å"helmet of resolution† and occurs in different forms in different modern languages: German: Wilhelm English: William Irish: Ulliam (shortened to Liam) French: Guillaume Spanish: Guillermo Italian: Guglielmo Portuguese: Guilherme According to an article at MooseRoots (a genealogy research engine), in 2014, William was the most popular name given to newborn boys in 14 states, and Liam the top name in 17 states. The article suggests that William is more popular in the South and Liam in the North, but a closer look at the state-by-state statistics given on another part of the site shows that in several of the states in which Liam is number one, William is close behind. In eleven states, both William and Liam rank in the top three: Idaho Iowa Kansas Maryland Minnesota Missouri North Dakota Oklahoma Utah Virginia Wisconsin Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:85 Synonyms for â€Å"Help†3 Cases of Complicated HyphenationHow to Send Tactful Emails from a Technical Support Desk

Offendotron and Microagression

Offendotron and Microagression Offendotron and Microagression Offendotron and Microagression By Maeve Maddox New words for me this week are offendotron and microagression. Both relate to a much-discussed topic: giving and taking offense. I found the word offendotron in an article by Martin Daubney. I couldn’t find it in either the OED or Merriam-Webster, but the Urban Dictionary defines it: offendotron: Person offended by anything, however innocuous. Like offendotron, microaggression has yet to make it into my big dictionaries, but unlike the O word, microaggression already enjoys wide use. According to an article on the blog Ricochet, the Student Government Association at Ithaca University in upstate New York, â€Å"concerned about the problem of microaggression,† is considering the creation of a tracking system â€Å"that students can use to anonymously report incidents of perceived bias on campus.† The word was coined by Harvard professor Chester Pierce in 1970 as a term for â€Å"the insults and dismissals† inflicted on black Americans by non-black Americans. Since then, the meaning has been expanded to include sexist and other remarks: The concept of microaggression has leapt from the shadows of academic writing into the bright light of general conversation, especially in the wake of widely consulted work by professors Derald Wing Sue and Madonna Constantine over the last seven or so years. Microaggressions, as these academics describe them, are quiet, often unintended slights- racist or sexist- that make a person feel underestimated on the basis of their color or gender.- John McWhorter, Time Magazine, March 21, 2014. Aggression is an openly hostile act against someone. Aggressors are conscious that they are being offensive. Microaggression, on the other hand, is an act that is not necessarily perceived as hostile by the person who commits it. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:What Does [sic] Mean?3 Cases of Complicated HyphenationSentence Adverbs

PROJECT DEFINITION (Final project) Essay Example | Topics and Well Written Essays - 1000 words - 1

PROJECT DEFINITION (Final project) - Essay Example The original purpose of the phone conversation was to discuss a possible licensing agreement. However, their conversation led to a discussion of competitive strategy and the idea of a merger between the two companies was broached. (Hoopes, 2004). By next month, all the basics of the deal were formulated and by September first week, the merger was approved by both boards. The merger was expected to yield savings projected to reach $2.5 billion annually by 2004. (Hoopes, 2004). To identify the strategic management issues that arose out at Compaq and Hewlett-Packard respectively in the lead up to the merger in 2001, and the changes in strategic management that resulted after the merger within the newly merged operation. Although Compaq was growing at a good rate as an independent corporation in the server market and retail PCs, as part of strategic management policy it wanted to expand its reach, particularly in the consulting arena. As an important step towards its transition as a consulting power providing corporate solutions, Compaq and its CEO Michael Cappellas utilized the offer put forward by Carly Fiorina. â€Å"Compaq, which has a global services division of almost 40,000 employees, is moving strategically towards IT business solutions in the key markets, where together with HP, they can compete effectively against IBM, Dell, and Sun.† (Cormia, 2002). As Compaq had a strong strategic management policy of expansion into the consulting arena, the merger was the best feasible option for them. HP wanted to include PC assembling and retailing in its ‘resume’ and thereby become a full-service technology company. A full service technology company who can do all the IT related works and thereby take on the leaders Dell and IBM. â€Å"Fiorina argued, the merger would create a full-service technology firm capable of doing everything from selling PCs and printers to setting up

Intervention and Evaluation Essay Example | Topics and Well Written Essays - 500 words

Intervention and Evaluation - Essay Example It is imperative that intervention and evaluation measures must be taken to deal with these issues. Research data states that obesity has taken a form of epidemic in United States and there is a remarkable increase in the obese and overweight individuals since 1999- 2006, owing to increase BMI (Body Mass Index). If BMI is >40.0 an individual is said to be extremely obese and this accounts to 6% of the US population, on the other hand if the BMI of individual is >30.0, then he is under the category of obese and accounts for 34% of US population while individuals with BMI in the range of 25.0 – 29.0 are considered to be overweight and accounts for 33% of the US population. This segment of population are liable for chronic diseases related to heart viz. hypertension, type 2 diabetes, cancers and stroke (Recommended Community Strategies and Measurements to Prevent Obesity in the United States; The Community Foundation for Greater Atlanta). Identified Problems: Reasons paving the way for obesity followed by hypertension are formulated they encompass life styles, eating habits and diet, exercise, environmental factors including , lack of space to play and exercise and stress both at personal and professional levels. It is essential that states and communities must intervene to generate an atmosphere that sustain healthy eating and energetic living. Considering this as crucial issue, CDC instigated Common Community Measures for Obesity Prevention Project to formulate obesity prevention strategies and monitor its implementation for prevention of obesity followed by hypertension (Recommended Community Strategies and Measurements to Prevent Obesity in the United States; The Community Foundation for Greater Atlanta). Interventions: In order to create an awareness to combat with issues like obesity and hypertension, communities should come forward to enhance the availability of healthier food and beverages in public service venues including schools, parks,

Determining Databases and Data Communications Essay Example for Free

Determining Databases and Data Communications Essay Getting organized and planning ahead for trade shows is critical to a successful showing. As the marketing assistant for XYZ Consumer Electronics Company, I have a number of tasks to complete for the trade show booth setup. There several ways, in which the equipment, components, shippers and shipments can be categorized, cataloged and tracked. This can be done either by entering the information into a data base to print an itemized report or plug in the information into the respective fields in an Excel Spreadsheet. To determine the best way of managing the trade show booth below is a list of things to keep in mind about the components, equipment, shippers, shipment, and time to assemble the pertinent equipment for display. The first steps in preparing for a trade show would be: †¢Select space and determine size of footprint based on the equipment and components †¢Prepare your budget †¢Determine exhibit needs and objectives †¢Select primary vendors (transportation company, installation/dismantle) †¢Identify promotions and/or give-away items †¢Produce show literature and marketing materials †¢Plan in-booth audio visual programs and presentations/demonstrations The typical fields needed to track the Components would be: †¢The Name of component †¢The quantity of each item †¢ the size of each item or carton †¢ the weight of each pallet or item †¢ how long it takes to unload the components †¢ the length of time needed to set up †¢How long it takes to break down †¢Tools required for each piece The typical fields needed to track the Equipment would be: †¢Quantity of pieces of equipment †¢Which container has each piece of equipment †¢The placement of the piece of equipment once it arrives at the show †¢The cost of each piece of the equipment (in case of damage) Keeping track of the shippers and shipments: †¢The Name of the Shipper †¢The Shippers phone number, address and contact person †¢Tracking number or Pro number †¢What the Travel time and estimated date and time of arrival †¢What the Travel time to and from the location would be †¢The Container Company Insurance information in case of damage in transit †¢The Quantity of pieces per container †¢The Quantity of containers containing goods (numbering or color coding would be helpful as a reference on an Excel spreadsheet) †¢The Date and time container was loaded Having all of the above listed information, a check list can be created either in a data base or on an excel spread sheet to make sure all of the needful items make it to the trade show. With numerous items, multiple containers and possibly different arrivals of these items a check list would make the process easier. A database system is one option that could be used in this situation, or if one would be more comfortable with a spreadsheet. We all know that a database is a â€Å"self-describing collection of integrated records† (Kroenke, 2012, p. 101). A data base could be useful whereas you can print different reports, store all the information on the components and equipment for you and others to access whether at the trade show or in the office. A database is meant to collect, filter and report data quickly. The information entered into the database can be used to populate spreadsheets, import and export data between word processing and excel. As well as the ability to create reports that take less time and effort then putting together and manually entering an excel spreadsheet. It will enable you to integrate various departments like procurement, finance, traffic and the trade show team members into the process. Database provides up to date information, and the data is in a consistent format (Kavanagh 2002, 7-11). I would choose to use an enterprise database over a personal database. They both have the same functionality and data modifications, but the enterprise database also has additional networking capabilities. The decision support system (DSS) I would chose to work on for this as well as other projects would be ACT!. It works with the daily business tools such as Windows, MS Office, Outlook, Google, Twitter, LinkedIn and has been integrated with our  Quickbooks accounting system. With this accessibility it provides visibility to open quote, payment status, sales orders, purchase orders, a full customer view and th e list goes on. A few of the highlights that are †¢Group Scheduling †¢Group Dashboards and Reports †¢Enhanced Security Settings †¢Advanced Admin Options †¢HTML5-based Mobile Included †¢Hosting Options Available Scenario Two As the manager of a small consulting business, that has some of my employees working from home while others are in the office, it is important that we are able to communicate with each other and to our customers. Technology has provided new tools in the industry that has made it convenient to communicate through video conferencing, voice calls, e mails, and instant messaging. Having half of my employees telecommuting the best option for the company would be to have a WAN. A WAN will allow computers in different locations all to be connected to the network and have the ability to share information. While a LAN, would only be able to share the information with the computers on the network at that specific location. LANWAN Local reachGlobal reach Internal networkInternational network Relatively simpleRelatively complex Simple to InstallProfessional installation required The need and the benefits of having a wireless network for my small business: †¢Convenience Being able to access your network resources from any location within your wireless networks coverage area. †¢Mobility. The ability to go online anywhere and with different devices, not being tied to your desk. †¢Easy setup No string cables, so installation can be easy and cheap. †¢Expandable – Can expand wireless networks with existing equipment. †¢Security wireless networks provide enhanced security protections. VPN uses a virtual connection through the internet from my company to my telecommuting employee’s. This is helpful to my company’s security because  the data will be encrypted for anyone trying to intercept the information. Reference MIS Essentials, Second Edition, by David M. Kroenke. Published by Prentice Hall. Copyright  © 2012 Shaw RL, Booth A, Sutton AJ, Miller T, Smith JA, Young B, et al. Finding qualitative research: an evaluation of search strategies. BMC Med Res Methodol 2004;4:5

Free Catch-22 Essays: The Character of Yossarian :: Catch-22

The Character of Yossarian in Catch-22 The main character in Catch-22, which was written by Joseph Heller in 1960, was Captain John Yossarian, a bombardier in the 256th Squadron of the U.S. Army Air Force during WWII. Yossarian's commanding officer, Colonel Cathcart, wanted a promotion so badly that he kept raising the number of missions the men in his squadron were required to fight. Yossarian resented this very much, but he couldn't do anything about it because a bureaucratic trap, known as catch-22, said that the men did not have the right to go home after they completed forty missions (the number of missions the Army demands they fly) because they had to obey their commanding officers. Yossarian was controlled by the higher authority like the doctors restrained Joe. The whole novel was basically about how Yossarian tried to fight catch-22. Yossarian can be seen as an anti-hero. Many of his actions could be considered immoral or cowardly. For example, in the hospital, he forged and tampered with letters he censored. Whenever he was overwhelmed by the horrors of war and by memories of his friends' deaths, he created symptoms that got him admitted to hospitals. He also made repeated attempts to be judged as certifiably insane so that he could be discharged. In the end, Yossarian deserted the Army and fled to Sweden, the only place he knew to be safe and sane. However, Yossarian also possessed traits we would expect to find in a hero. He was intelligent. For example, he knew enough about world literature to identify himself with heroic loners from all kinds of classics. He had few illusions, unlike Pip and Henry. For example, in cadet training, Clevinger thought Lieutenant Scheisskopf really wanted suggestions, but Yossarian knew Scheisskopf didn't mean it. He was respected, admired, and liked by others. For example, Dobbs would not carry out his plot to kill Colonel Cathcart unless Yossarian approved. Milo admired Yossarian and asked him for business advice. The chaplain also liked Yossarian enough no to speak up when he recognized a "Washington Irving" forgery as Yossarian's. In many ways, Yossarian was also a very moral person. For example, he turned down the hero deal (his irritated commanding officers offered to send him home as a hero if he would praise them publicly). He did not sleep with a woman unless he was in love with her, unlike Odysseus who was unfaithful to his wife in order to save him and his men.

Methods of Presenting Arts

Certain methods of presenting arts are employed in order for it to be effective. In presenting his subject, the artists uses different methods to express the idea he wants to make clear. The following are the commonly used methods in presenting the subjects of arts: Realism Abstraction Symbolism Fauvism Dadaism Futurism Surrealism Expressionism REALISM It is the attempt to portray the subject as is. The artist selects, changes, and arranges details to express the idea he wants to make clear. The artist main function is to describe accurately what is observed through the senses. Examples of realism ARTS Giora Eshkol (Daydreaming) Willem ClaeszHeda (Banquet Piece with Mince Pie) ABSTRACT It means to move away or separate. Abstract art moves away from showing things as they really are. The art work is not realistic. Types of abstract art Distortion. The subject is in misshaped condition. Elongation. The subject is lengthened for protraction or extension. Mangling, Subjects are either cut, lacerated, mutilated or hacked. Cubism. Subjects are shown in basic geometrical shapes. Samples of abstract art Mary Capan (Title Unknown) Vincent van Gogh (Starry Night) SYMBOLISM The presentation of an invisible sign such as an idea or a quality into something visible. Sample of Symbolism Author Unknown (Memento Mori) FAUVISM Themes are either ethical, philosophical or psychological. Subjects express comfort, joy or happiness. Sample of Fauvist Art work Japanese Propaganda poster during ww II DADAISM A protest movement formed in 1916 by a group of artist in Zurich, Switzerland. They try to provoke the public with outrageous forms of arts. Came from the French word â€Å"dada† meaning â€Å"hobby horse†. FUTURISM Its’ works aims to capture the speed and force of modern industrial society and to glorify the mechanical energy of modern life. SURREALISM Founded in Paris in 1924 by French poet Andre Breton. It tries to reveal a new and higher reality than that of daily life. They claim to create a magical world more beautiful than the real one through art. It came from the slang of super realism. Sample of Surrealism Gennady Privedentsev (Bird`s Cocktail) EXPRESSIONISM The Expressionist emphasis on individual perspective has been characterized as a reaction to positivism and other artistic styles such as naturalism and impressionism.

Evaluation of the Role of the Internet in Higher Education.

An Evaluation of the role of the Internet In higher education. Today ‘s learner exist In a digital age. A wide range of web tools and software Is available and the Internet offers access to apparently endless sources of Information. Pupils as well as students at university have to deal with the technologies if they want to succeed.Pupils in school mostly use the computer for typing essays and looking up information for presentations, whereas students at university need access o the internet to manage their daily university routine, their whole study depends on the internet. Data bases for course and exam registration for instance, to mention just one important fact . Mark Seersucker had good reasons to explore the value of the internet and establish the social network faceable, originally established for students to get in contact with each other.Even tutors use the features of faceable to Interact with their students. The Internet offers completely new possibilities of procedu res to the schools and university systems. Easy registration for Individual chosen courses, blending learning lasses, online shared Information on specific data bases, online tutorials for help and even online exams are current methods which are well known by any student. Learning materials are being digitized and put up on data bases.And the best thing about it is that the internet applications and software you need are for free, once you have got the general equipment. Offerings of online study courses given by so called â€Å"Open Universities† enable students of any age to take study courses and graduate with diplomas. The US increase the choice of different study courses available to students regardless of their location. Another aspect to mention is the better situation for those who has to earn money beside university, to afford high study fees for Instance, since time management Is easier and free.Yet, despite all the positive things and possibilities that are opened up by the Internet, there are always some critical aspects. Using Internet meaner at flirts having all the equipment and extras you need and second having the skills to use it at all. Very often it is taken for granted that all students possess equal competence with technology but that's not the case. Some students are even forced to Join social networks against their good will.Since internet based education will be the future it is necessary to teach pupils how to use the internet, let them know about the dangers and convey the competence of evaluating internet sources. M. Len. University 2. 0 – An Evaluation of the role of the internet in higher education. Today's learner exist in a digital age. A wide range of web tools and software is available and the internet offers access to apparently endless sources of information. Each other. Even tutors use the features of faceable to interact with their students.The internet offers completely new possibilities of procedures to the schools and university systems. Easy registration for individual chosen courses, blending learning classes, online shared information on specific data bases, online tutorials for help study fees for instance, since time management is easier and free. Yet, despite all the positive things and possibilities that are opened up by the internet, there are always some critical aspects. Using internet meaner at first having technology but that ‘s not the case. Some students are even forced to Join social

Kerry essays

Kerry essays November 2, 2004 may mark a new beginning for our country. The Bush Administration that began with so much promise and hope for our country has fallen far short of my expectation. From family values, the economy, foreign policy, gun control, and the environment, are just a few of the issues that have swayed me to turn to the Democratic ticket for hope. I never would have thought our country would be in its current state of affair. Coming through the Clinton years which had its ups and downs I thought once President Bush took control, the glory of this country would begin to be bright again. I am disappointed with this Administration and I would like to point out some issues that are important to me. First and for most, our environment is very important to the survival of the human race. Bush has allowed big business to pollute the environment. He has not been a supporter of clean air laws, and I feel he has gotten away from his promise of protecting this countrys environment. The Bush Administration has not lived up to its promise of clean air, free of pollutants, clean water, and protection of our wildlife. These issues have not been important to this Administration. Without a clean environment program our country and the world does not have a chance to survive. We need to recognize the importance of these issues and develop a program which will protect this generation and those in the future. The United States of America has always been a leader in these areas, always setting the tone for the world to follow our lead. Now, this Administration has fallen short and other countries are surpassing us by taking more of an active role in protecting our environment. The economy also plays an important part in my decision to turn toward the Democratic Party. During the Clinton Administration our country's economy prospered. Americans enjoyed increased prof...

Boots Marketing Strategy

Boots Marketing Strategy INTRODUCTION: Boots (UK) Ltd is also known as boots, It is the leading health and beauty retailer with around 1400 branches alongside in United Kingdom and Ireland. It has also more than 300 branches of Boots optician. Boots is previously known as The Boots Company, it has most its outlets in high streets throughout the United Kingdom and Ireland. Boots is subsidiary company of Alliance Boots. After merger of Alliance Boots and Boots Group Plc., Boots launched. Boots are dealing with 8 million customer every week. Boots develops and sells own brand products, a number of which are leaders in their respective markets. The Boots brand is founded on the trust, expertise and heritage, which comes with its longevity in the market. Boots Group operates three principal businesses: Boots The Chemists; Boots Opticians; and Boots Retail International. Pharmacy is a fundamentally important part of the brand; representing one quarter of sales, it is the foundation of Boots’ authority and credibility. Boots stores are mostly located on high streets; but, in line with modern shopping trends, its presence in edge of town retail parks is rapidly increasing. Over the last three years 48 such stores have opened, as well as a flagship London store on Oxford Street. Overseas, Boots is working closely with other major retailers in their local markets, to open Boots branded within their stores. There are currently 758 implants in 13 countries. Boots also has 96 standalone stores in Thailand. Boots has had an illustrious history. From its beginnings in 1849 as an herbalist shop, Boots has continually developed new product ranges, many of which are now household names in their own right. By the 1930s, Boots had more than 1,000 stores selling a wide range of products. Over the years Boots has successfully introduced brands such as 17 cosmetics, aimed at teenagers, which was introduced in 1968 and new business ventures such as Boots Opticians — now a major division of the business. In 1985 the Research Department received the Queen’s Award for Technological Achievement for the discovery and development of ibuprofen. The analgesic ibuprofen was introduced in 1969 as a prescription drug, but launched as the over the counter brand, Nurofen, in 1983. Boots’ internet business has become increasingly important in the new millennium and a successful part of the brand. Improvements have been made to the online customer experience making navigation easier, resulting in boots.com sales becoming bigger than those of the largest Boots store. Boots is best known for selling a wide range of products under the Boots brand name across health and beauty. The merger between Alliance UniChem plc. and Boots Group plc. was completed on July 1 2006, creating an international pharmacy-led health and beauty group operating in more than 15 countries across the world. The Alliance Boots network will include two retail formats, both under the Boots brand, ranging from approximately 1,500 smaller dispensing pharmacies to approximately 800 larger destination high street and edge of town health and beauty stores. In addition, Alliance Boots will also operate approximately 300 additional retail outlets, including freestanding Boots Opticians practices. Boots is also developing in-store â€Å"health zones† in its bigger stores, which will include extended waiting areas for customers collecting prescriptions. Consultation rooms for pharmacists are also being introduced, as part of a government initiative to alleviate the pressure on GPs’ surgeries.

Online Consumer Behavior - Research Prospectus (Research Proposal) Essay

Online Consumer Behavior - Research Prospectus (Research Proposal) - Essay Example eld needs to be done to see as to how a research can be done in the field, that is to say we will try to provide a research framework which will be on three main blocks; main reason for buying, adoption and carrying on with the decision, this will help analyze the behavior of the online consumer in a uniform and systematic manner. 351 articles in all are present and have been used in the field of consumer behavior over the past decade. The articles that deal with consumer purchase behavior on the internet are the ones that we will be focusing on most articles that are used were obtained from online database, through digital libraries and online databases In the recent years, B2C e-commerce has been at a rise and researchers are of the opinion that B2C will soon switch to virtual means and thus there will be no need for local stores. Having said this there are still areas in online consumer behavior that need to be studied. Specially in the section where the products are bought on the bases of their quality and where customers feel that the quality can only be understood better once the product is held and felt. Examining the literature in this field reveals that several components of consumer behavior theory have been applied when studying online consumer behavior. Although, application of the concepts is not as simple as it sounds. A large amount of difference can be seen between both type of consumers (online and offline). Marketing is considered to be the most important factor when it comes to selling product mainly on the bases of their perceived quality, which is something that is highly difficult to determine, and even if that is determined it is hard to convince the customer into going for the purchase decision without have felt the product, by just seeing the product on the website. Trusting the website is another issue that needs to be addressed, developing trust is extremely important to bring about any sort of purchase decision and also to make the